
Elevate - For People Managers
Transforming managers in to leaders
Strong leadership doesn’t just sit at the top - it’s built at every level of an organisation. Yet too often, first-line managers are left to navigate leadership without the right tools or support.
That’s where Elevate comes in.
Born from years of experience working with senior teams across industries, Elevate is our response to a challenge we’ve seen time and again: highly skilled professionals promoted into management roles without the training to lead effectively. These managers shape the day-to-day experience of your workforce, directly influencing engagement, retention, and performance. And yet, they’re often left to figure it out alone.
We believe leadership should be intentional, not accidental. Elevate is a six-month development programme designed to equip people managers with the skills, confidence, and practical strategies they need to lead with impact. Led by expert facilitators - who are experienced managers and qualified coaches - this programme delivers real-world insights, interactive learning, and a ready-to-use toolkit for success.
Give your managers the investment they deserve. Strengthen your leadership pipeline. Elevate your organisation.

How does the Elevate Programme work?
Over six months, participants will engage in six 90-minute virtual sessions led by experienced facilitators - who are also seasoned people managers and qualified coaches. This interactive programme covers the fundamentals of leadership, providing practical tools to help managers harness their strengths and effectively support their teams.
Through Elevate, participants will:
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Gain insight into their personal management style
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Master core leadership fundamentals
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Tackle common challenges - like the dreaded “giving and receiving of feedback”
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Develop a practical toolkit to lead with confidence and clarity
Additionally, attendees will have the chance to build a supportive community, connecting with managers from diverse industries. Participants will also enjoy discounted 1-2-1 coaching with course facilitators and exclusive access to special rates for other professional development opportunities.
Our Elevate Experts
Our Elevate facilitators are more than just trainers; they’re seasoned people managers, experienced coaches, and industry experts who understand the real challenges of leadership. With a wealth of hands-on experience across diverse sectors, they bring practical insights, proven strategies, and a deep commitment to developing confident, capable leaders.

Founder and Diversity & Inclusion Strategist
Trish Driver
Our founder, Trish Driver, is a diversity and inclusion strategist with 20 years’ experience working with clients across a wide range of sectors to achieve true culture change – both in-house, and as a consultant. She is a youth mentor and qualified coach and a regular keynote speaker on all matters diversity and inclusion.
A New Normal is built on the pillars of our founder's passion for her subject, creative problem solving and authenticity.

Coaching Expert
Graham Herbert
Graham is a certified life coach with over 10 years of coaching experience. His background in the corporate world has included developing and delivering leadership sessions, including topics such as unconscious bias, emotional intelligence and growth mindset.
His value of fairness drives his passion for inclusivity and his desire to see everyone have the opportunity to shine their light.

Director of DE&I Consultancy
Julie Martins
Julie has over 20 years of corporate experience. She has worked across the full talent management cycle throughout her career; recruitment, succession planning, training, marketing and communications. D&I has remained at the forefront and continues to be her passion.
She works with our clients, supporting them to make their organisations as inclusive and equitable as possible. Julie is an engaging facilitator who combines subject matter expertise and lived experience to start conversations that matter. She believes that a truly inclusive culture empowers people and businesses to thrive.
