Our people

Our personal touch is what sets us apart: when you work with us you don’t work with account managers and new business people – you work directly with experts who are honest and true to our values, each and every day. This isn’t just what we do – it’s who we are.

Our team

Gigi Gordon

Comms & Creative Manager

Gigi is our resident social media guru and podcast queen, skilled in crafting communications that perfectly match the tone of our clients.

Gigi is passionate about facilitating diversity and inclusion through representation and education. She harnesses the power of communication to shine a light on the experiences of those in marginalised communities to increase understanding and break down barriers.

Ryan Casey

Communications and Projects Assistant

Ryan is our expert on all things research and communications. He has a great ability to cut through the detail and present information in a meaningful and concise way as well as identifying the key messages we need to see.

Ryan has a passion for increasing inclusion for everyone within our clients, particularly those with disabilities and mental health issues.

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Tricia Driver

Founder and Diversity & Inclusion Strategist

Our founder, Trish Driver, is a diversity and inclusion strategist with over 15 years’ experience working with clients across a wide range of sectors to achieve true culture change – both in-house, and as a consultant. She is a youth mentor and qualified coach and a regular keynote speaker on all matters diversity and inclusion.

A New Normal is built on the pillars of our founder's passion for her subject, genuine expertise, creative problem solving and authenticity.

Julie Martins
Diversity & Inclusion Strategist

Julie is a Diversity & Inclusion Strategist with over 20 years Corporate experience. Her responsibility has been Stakeholder Management with roles including; Marketing & Communications, Sales and Recruitment & Resourcing.

Throughout her career D&I has remained at the forefront and continues to be her passion. Julie also has a Psychology Degree and is Media trained.

Cheryl Morgan

Trans Awareness Trainer

Cheryl is our expert on transgender issues. She is available for training and consultancy services.

Cheryl underwent gender transition in the 1990s. She has lived and worked in Australia and California as well as the UK. Her clients for training work include the NHS, the police and various universities.

Cheryl is also an acknowledged expert on trans history in the ancient world.

Kate Cahn

Business Operations Manager

Kate supports us with her ninja-like project management skills, keeping track of all of our client commitments and looking after our business operations.

Tricia Driver

Founder and D & I Strategist

Our founder, Trish Driver, is a diversity and inclusion strategist with over 15 years’ experience working with clients across a wide range of sectors to achieve true culture change – both in-house, and as a consultant. She is a youth mentor and qualified coach, completing her training at Henley Business School, and a regular keynote speaker on all matters diversity and inclusion. She was selected for NatWest’s prestigious Entrepreneur Accelerator Programme.

A New Normal is founded on the pillars of Trish’s passion for her subject, genuine expertise, creative problem solving and authenticity.

Cheryl Morgan

Trans Awareness Trainer

Cheryl is our expert on transgender issues. She is available for training and consultancy services.

Our advisory board

We’re fortunate to have an experienced and expert network of partners and associates who we collaborate with on projects. Our Advisory Board are a support and a sounding board for the work we do, and we're proud to introduce them here: